Small business owners are some of the most driven and hard-working clients you'll meet — but their dedication often comes at the expense of future planning.
As a financial advisor, you already know that most small business owners are the business. They’re HR, IT, operations, and sales all rolled into one. But what happens if something unexpected takes them out of the picture?
That’s where you come in.
According to recent studies:
71% of business owners say they’ve thought about who would run their business if something happened to them
But only 35% have an actual continuation plan in place¹
Without a clear plan, businesses risk collapsing due to confusion, family disputes, or financial instability after the loss of an owner.
As a life insurance professional, you’re uniquely positioned to bring both structure and funding to business continuation strategies. A properly designed Buy-Sell Agreement, backed by life insurance, offers a simple, powerful solution.
Here’s what it does:
✅ Creates a guaranteed buyer for the business when a triggering event occurs (death, disability, or retirement)
✅ Locks in a valuation when emotions are low and clarity is high — ensuring a fair market sale
✅ Keeps family members out of the business if the surviving owner(s) don’t want them involved
✅ Delivers liquidity when it’s needed most — helping the family get paid without forcing a rushed or discounted sale
When you partner with us:
We'll assist with business valuations
Provide custom life insurance proposals
And arm you with marketing tools and language to position yourself as a business continuation expert
🎯 Bottom Line:
This is one of the most underdeveloped life insurance markets — and one of the easiest ways to stand out. Business owners don’t just want protection… they want peace of mind.
📞 Ready to help business owners plan their exit?
Let’s connect and show you how to bring this opportunity to life.