One of the biggest misconceptions clients have is believing health insurance solves every problem during a serious illness. In reality, many of the most financially damaging costs happen outside the hospital.
This is where living benefits shine.
Even with solid coverage, clients often face:
High deductibles and coinsurance
Out-of-network or non-covered treatments
Lost income during recovery
Lifestyle and support expenses
Living benefits don’t replace health insurance—they support it.
Because payouts go directly to the client, funds can be used for things like:
Alternative or Complementary Treatments
Holistic care
Experimental therapies
Out-of-network specialists
Travel for treatment
Income Replacement
Time off work
Reduced business income
Caregiver income gaps
Extended recovery periods
Lifestyle & Support Costs
Home modifications
Transportation
Childcare
Meal services
Temporary housing for family members
A self-employed client is diagnosed with cancer. Health insurance covers treatment—but not:
Three months of lost income
Travel to a specialized treatment center
At-home care during recovery
A living benefit payout fills that gap without loans, credit cards, or early retirement withdrawals.
The most powerful phrase in a living benefits conversation is:
“You decide how the money is used.”
That flexibility is what makes living benefits feel personal, not clinical.