As the year comes to a close, clients often overlook key financial tasks that could significantly impact their long-term security. Identifying these gaps is an excellent way for advisors to provide value while uncovering opportunities to discuss life insurance or annuities. Here are five common year-end oversights—and how addressing them can lead to a sale.
Life changes such as marriage, divorce, or the birth of a child often occur throughout the year, but clients frequently forget to update their beneficiary designations.
💡 Tip: Highlight how updated designations can help avoid probate delays and ensure their legacy is preserved.
Clients may not realize they haven’t maxed out their 401(k) or IRA contributions, or they may have additional funds to allocate.
💡 Tip: Position annuities as a solution for clients seeking a guaranteed income stream or protection against market volatility.
Clients often neglect to assess whether their current life insurance coverage is sufficient to meet their evolving needs.
💡 Tip: Explain how permanent life insurance policies can double as a savings tool through cash value accumulation.
For clients aged 73 or older, year-end RMDs from traditional retirement accounts can trigger tax burdens.
💡 Tip: Share how life insurance can offset estate taxes or provide a legacy for heirs, while annuities can offer guaranteed income.
Clients often underestimate the importance of preparing for long-term care expenses, leaving their retirement savings vulnerable.
💡 Tip: Position these products as a proactive way to protect both their savings and their family’s financial security.
Year-end is the perfect time to offer reviews and planning services. Consider using these prompts to identify opportunities:
By helping clients tackle these often-overlooked areas, you not only add value to their financial plans but also open the door to meaningful conversations about life insurance and annuities.
Ready to help your clients end the year financially prepared? Let’s make it happen!