Income Protection Has Never Been More Affordable Than It Is Right Now

When should a client buy income protection insurance?
Is it when they're just starting out in their career—or when they're at the height of their earning power?

The real answer: the best time is always right now—before health issues arise, and before age makes premiums more expensive.

Why Income Protection Is Crucial (and Often Overlooked)

For many clients, income is their most valuable asset. It fuels their lifestyle, supports their family, and drives every future financial goal. Without it, everything else—savings, investments, retirement planning—can be quickly derailed.

Take this example:
A 33-year-old earning $60,000 a year, with just a 3% annual raise, will earn over $3.4 million by age 67. That’s a powerful asset—and one that deserves protection.

But an illness or injury can instantly disrupt that income stream. Without a backup plan, your clients may have no choice but to dip into savings, deplete retirement accounts, or take on debt to stay afloat. Recovery is hard enough—rebuilding lost wealth afterward is even harder.

Prime Prospects for Income Protection

Start the conversation with clients who:

• Are between the ages of 30–50

• Just bought a home or started a family

• Are primary breadwinners

• Work full-time and depend on their paycheck

• Already own life insurance or auto insurance with high liability limits

These individuals have the most to protect and are often in the best position to qualify for affordable coverage.

Your Conversation Starter

As their advisor, ask them this simple but powerful question:
“What would happen if your paycheck stopped tomorrow?”

From there, you can introduce the concept of disability income insurance—a plan that pays them an income while they recover from a covered illness or injury. It helps protect not just their current lifestyle but also their future goals.

Why Now Is the Time to Act

• Premiums are lower when clients are younger and healthier.

• Qualification is easier before any medical conditions show up.

• Peace of mind begins now—not after it’s too late.

Their income is the engine of their financial life. Help them protect it while they still can.

Tip for Advisors: Use tools like whatsmyeiq.org to help clients understand the value of their lifetime earning potential and personalize the conversation.

Need help crafting your income protection sales approach? I can help with scripts, presentation ideas, or follow-up strategies—just let me know!