🔥 Summer Sizzle, Week 2: The Underperforming Annuity Review

How to Turn Stale Contracts Into New Opportunities

Every advisor has clients with old annuities gathering dust — contracts bought 5, 10, even 15 years ago with outdated rates, low caps, or no living benefits.

This week is all about reclaiming that business.

Summer is a great time to reconnect with clients for simple policy reviews. It positions you as proactive and engaged — while quietly opening the door to potential upgrades or rollover opportunities.

🧐 Which Clients to Review:

• Any annuity issued more than 5 years ago

• Contracts without income riders, liquidity, or enhanced benefits

• Clients who bought annuities but haven’t touched them since

• Products with sub-3% fixed rates or dated indexing strategies

🧠 What to Evaluate:

• Has the client’s goal changed since they bought it?

• Is the contract out of surrender, or close to it?

• Are they paying fees for features they don’t use?

• Could new income or healthcare needs justify a change?

• Are there better-performing or more flexible options now available?

💬 Advisor Talking Points:

“Your annuity may still be good — but let’s check if it’s still the best.”

“You’ve already protected your money. Now let’s see if we can grow it better, unlock income, or add more flexibility.”

“Markets and products have evolved. Reviewing your current annuity is a smart move — especially if we can improve the outcome without adding risk.”

🔁 Smart Upgrade Conversations That Work:

• Old MYGA at 3.25% ➝ New 5.75%+ MYGA with liquidity

• Underperforming FIA ➝ Modern performance trigger with 7–10% potential

• No income option ➝ Guaranteed income with LTC doubler

• Fee-heavy account ➝ No-fee solution with improved growth features

📣 Advisor Marketing Moves for July:

Want to start more of these conversations? Try one of these:

• Send a simple “Annuity Checkup” email to your book of business

  Educate clients that annuities, like any financial tool, need to be reviewed periodically — especially when rates and retirement goals shift.

• Create a basic review checklist to bring to appointments

  Helps clients understand why you’re recommending changes (and positions you as the expert, not the salesperson).

• Use a light-touch voicemail, text, or postcard to start the conversation

  “I’m doing summer policy reviews for existing annuities — if you have something you haven’t looked at in a while, I’m happy to give it a second opinion.”

🔗 Helpful Tool to Reference:

Not sure how to compare? Use the MYGA Leaderboard as a quick benchmark. It’s a great way to highlight how current rates stack up — and how a rollover could help reclaim lost growth potential.